Over the next eighteen months Microsoft will release new versions of all of our most significant products including Windows (Client, Server, Phone and Azure), Office and Xbox, along with completely new offerings like Microsoft Surface. This wave of product launches will define the course of the company for years to come and thus provides an unprecedented opportunity for us to refresh and evolve our strategic brands. The Microsoft brand strategy team is looking for passionate, creative, team oriented branding experts to help us lead this transformation…”
It isn’t really surprising that the next XBox generation is on its way. There also isn’t a lot of wonderment about the fact that Microsoft is looking to hire a marketing wiz to help them push out many of their upcoming products. However, this information could give us a lot of insight into what some game publishers are doing at this moment.
Some studios have been rumored to be working on Next-Gen titles. There are rumors constantly pouring out of the wonderful internet cesspool. Some of them are legitimate and most of them are as contrived as the people posting them. Keep your eyes and ears tuned into NoobTubeTV as we search for the first legitimate and official details of new consoles.
Once again, it seems that more details keep ‘leaking’ about the new XBox 720. Most of the time these leaks are more or less just a way to get people talking and let some exciting news out for eager consumers. This is also what we like to call ‘free marketing’.
If you consider the fact that Microsoft wants to allegedly release the new console for $300 with a Blu Ray player and cloud services for gaming it adds up to an interesting situation.
The current standing of online gaming on XBox 360 has people paying $60 a year for XBox Live services. These services include 512 MB of Cloud Game Save Space and then full access to play games like Call of Duty, Battlefield and Madden against other opponents online. XBox Live is far and away the best online service for consoles (when compared to Wii and PS3).
The issue that Microsoft is going to run into is that people won’t be too happy to keep paying for games that are located on a cloud service rather than on disc. Consider the risk of if the network goes down or is simply down for maintenance you won’t be able to play it at all. This isn’t exactly a complete denial of the future of disc or hard copy gaming but the notion is starting to become more real as we get closer to the next generation of consoles. Granted, the risks of getting rid of discs (even blu ray) are too numerous to take the idea of complete cloud gaming seriously at this point.
As of right now – everything is rumors, conjecture and absolute speculation… but one thing is certain.
The XBox 360 and PS3 have reached the end of their life cycle and at this point we should start looking for the first official announcement of a new console.